4 Esthetician Business Tips to Grow Your Business

If you’ve ever hit a plateau in your esthetics business - or maybe you’ve noticed your spa bookings slowing down during a seasonal dip - you’re not alone. After 23 years as a career-loving esthetician, I’ve learned that success isn’t about luck. It’s about intentional action and smart systems.

That’s why I created what I call, Next-Level Mode - a growth framework built around the 4 M’s: Mindset, Marketing, Movement, and Manifestation. These are the exact strategies I return to whenever I need to boost bookings, re-engage clients, or spark fresh energy in my spa.

Whether you’re a brand-new esthetician building your practice or a seasoned pro ready to scale, these esthetician business tips will help you stay profitable, inspired, and fully booked.

1. Mindset: Reset Your Inner Esthetician Spa Star

When it comes to growing a beauty business, mindset is everything. Your thoughts shape your actions, and your actions shape your results. If your inner dialogue is stuck on fear or scarcity, it will spill over into your business.

This summer, I caught myself saying: I think I’m going to have a weird summer. And guess what? I did. Several regular clients moved away, travel season hit, and suddenly my books weren’t looking so hot.

But here’s the thing: when you change your story, you change your results. I started using daily power prompts like:

It’s so hot here in the desert. People are craving a refreshing facial in a cool, relaxing room. Okay Lori, let’s welcome them in.

That one mindset shift completely changed how I showed up - and how clients showed up too.

👉 Quick win: Ask yourself, What story am I telling myself right now? Is it helping or hurting my success?

2. Marketing: Esthetician Marketing Ideas That Drive Visibility & Bookings

Here’s one of the most important esthetician business tips you’ll ever hear: visibility = viability. Your business can’t thrive if no one knows you exist.

This summer, I sent out a lighthearted promo email for a Summer Refresh Facial with a complimentary chilled Korean eye mask and globe massage. Clients told me the vibe of the message made them want to book immediately. That’s the power of authentic marketing.

And remember - don’t wait until your books are empty to start promoting. Plan ahead for seasonal slowdowns with creative spa marketing ideas that keep clients engaged year-round.

👉 Pro tip: Need marketing support? Inside the Beauty Biz Club you’ll find plug-and-play marketing letters, done-for-you social media posts, seasonal promotions, and a supportive community.

Because your energy and visibility are what keep your beauty biz viable.

3. Movement: Boost Esthetician Success With Daily Energy Shifts

You might be thinking, What does exercise have to do with spa business success? Everything.

When you’re stuck in a rut, you freeze, overthink, or get paralyzed with self-doubt. Movement clears your head, boosts creativity, and helps you show up with fresh energy for your clients.

For me, that looks like sunrise walks in the desert, quick stretches between clients, or even a 3-minute dance party in my treatment room. The result? More energy, more focus, and ultimately - better client care.

👉 Quick win: Schedule movement like you schedule your best clients. Even 10 minutes a day can shift your energy - and your business results.

4. Manifestation for Estheticians: Dream It, Do It, Book It

Manifestation doesn’t have to be “woo-woo.” Think of it as aligning your daily actions with the esthetician business you want to create.

Each morning, I visualized my calendar filling up, my bank account growing, and my treatment room buzzing with happy clients. Then I paired those visualizations with simple actions - sending a marketing letter (there are so many of these in the Beauty Biz Club Letter Library), organizing my space, or following up with a client.

The result? More bookings, more income, and re-energized client relationships.

👉 Quick win: Write down one thing you want to manifest this season - and one small action you can take today to move closer to it.

Bonus Tip: Mentorship Matters for Esthetician Business Growth

Here’s the truth: you don’t have to do this alone. In fact, the most successful estheticians I know - including myself - grow faster with support.

Whether it’s a business coach, a mastermind, or an accountability partner, mentorship gives you motivation, confidence, and fresh perspective. And if you’re ready for done-for-you tools plus real community, that’s exactly why I built the Beauty Biz Club.

Your Next-Level Beauty Biz Plan

To recap, here are the 4 esthetician business tips to help you reset, recharge, and grow your esthetics practice:

• Mindset → Tell yourself a better story
• Marketing → Use spa marketing ideas that keep you visible
• Movement → Boost energy and spark business momentum
• Manifestation → Align your vision with daily action
• Mentorship → Don’t grow your beauty business alone

✨ Ready to take action? Pick one area to focus on this week and watch the energy in your beauty business shift.

And if you’re craving more marketing strategies, spa promotions, and mentorship designed specifically for estheticians - come join us inside the Beauty Biz Club.

Because your dream spa isn’t built on hustle alone. It’s built on mindset, strategy, and the right support system.